This year, September 22 falls on a Monday, making it a fitting time to talk about something that’s hard — but necessary.
You may have heard of "22 a Day" — a phrase often used to represent the estimated number of veterans who die by suicide each day. That number is debated. The definition of "veteran" varies between institutions like the VA and organizations like the American Legion. Some reports, like the VA's 2022 National Suicide Prevention Annual Report, now cite the number closer to 17.6 per day.
But I’ll tell you what I know for sure:
One is too many.
Who Is a Veteran?
I believe this, with my whole heart:
If you raised your right hand and swore to defend this country against all enemies — foreign or domestic —
If you made it through MEPS and showed up for Initial Entry Training
If you served even one day on Active Duty...
Then you’re a veteran.
And you matter.
(That’s not just my belief — it's also how organizations like the American Legion define eligibility.)
The Truth About Risk
Veterans do face higher-than-average suicide rates. But they're not the highest-risk group.
According to the CDC, people in construction and mining have suicide rates over twice as high.
The takeaway?
You don’t have to wear a uniform to be at risk.
You don’t have to be a vet to check on your people.
We all have a role to play.
Buddy Check 22 — in Missouri and Beyond
Here in Missouri, we’ve taken action. State law officially recognizes the 22nd of each month as a day to raise awareness about suicide prevention and mental health. It’s called Buddy Check 22, and it encourages one simple, life-saving act:
Check in with a buddy. Ask how they’re doing. And listen.
Whether it's a phone call, a text, or coffee and conversation, that moment of connection can make all the difference.
Resources & Programs
If you or someone you know is struggling, you're not alone. These programs exist to help — and many are run by fellow veterans who get it.
· Be the One – American Legion Campaign
· Buddy Check 22 – Veterans Mental Health Council
· Missouri DMH – Buddy Check 22
· VA Mental Health Support
And if it’s urgent:
Call or text 988 — the Suicide & Crisis Lifeline.
Why This Matters Here
At Gamma Goat Soap Company, we talk a lot about clean ingredients and handmade soap — but we’re also about resilience, reflection, and community.
Mental health is part of wellness.
A bar of soap won’t fix everything — but it can be a reminder.
That someone cares. That someone made something for you. That you matter.
So this September 22 — and every 22nd — check in. Be the one. Make the call.
You never know whose life you might save.
Gamma Goat Soap Company
One veteran on a mission — not just to combat toxins in skincare, but also to fight silence, stigma, and isolation.